Dear Colleague:

What exactly is the Thumbnail Media Planner ™ ? The Thumbnail Media Planner is what its name implies...a pocket sized (3.7” x 5.8”) media reference packed with vital basic data on market trends and the major media-- including media advantages and disadvantages, availabilities, reach potential, 2006 market/cost outlook, estimated 2006 pricing, and more -- PLUS demographics and media cost data for each of the top 100 markets. The Planner even includes reach and frequency tables and a glossary.

How do I use it? A Thumbnail Media Planner is great in meetings. When a client asks you, ”How much would it cost to run this newspaper ad in the top 50 markets?” Or, ”How many markets could we add?” now you can say, ”Just a second, I’ll give you a rough estimate...” instead of ”Let me get back to you...” It's ideal for media research and quickly estimating the cost of advertising. Anyone concerned with quickly accessing television advertising rates, magazine advertising, radio advertising, newspaper advertising, internet advertising -- any and every form of media advertising.

The Planner can help eliminate unnecessary work by allowing you to provide enough immediate information to make a decision about whether to go forward on an idea, or whether to explore other options. Market research and advertising costs reference at the speed of a bus schedule.

You can use the Planner to quickly develop rough plan concepts on advertising campaign and general media costs, also... to look at options and play out ”what if” scenarios with rough budget forecasts, without wasting excess time on wrongway media plans. This allows you (and your staff) to spend more time on important issues for your clients and your own company, especially crucial in this period of tighter budgets, increased workloads and layoffs. You and your team need the competitive edge to stay ahead of the game.

A big advantage in a small package. Sounds like a lot of benefit from just a little booklet you can carry around in your pocket, purse, or brief case, doesn’t it? While The Thumbnail Planner™ isn’t a sole substitute for neccessary diligent media planning, it is a quick and easy-to-use tool that can save you precious time in or between meetings, accelerate productivity, plan out your business and, in general, help you to display smarts, savvy and professionalism with clients (and management) -- without spending the long hours of preparation you might otherwise have to spend to acheive these same effects. You wouldn't go to school without a calculator, so why would you go to a meeting or steer your business without a tool that can offer so much vital information at a glance? A rough marketing/advertising plan should never require more time than the few minutes it takes to do it in the Thumbnail Media Planner™.

Who should buy it? The Thumbnail Media Planner™ is for anybody in an advertising or marketing role who needs fast facts about advertising media and their general costs: Account Managers, Advertising Agencies, Marketing Firms, and entrepreneurs developing a marketing plan. We encourage media industry managers to buy copies for their entire staff. Now everyone can be on the same page!

What’s it cost?
The normal price is $79.95 per copy -- or to encourage you to buy in bulk for your staff, as little as $45.00 in quantity! A tiny price for this compact storehouse of valuable information and data, especially considering that one subscription to one SRDS costs nearly $1,000. But now, you only pay 1/2 the normal costs as we make room for the 2006 Edition! Plus, for a limited time, we’ll provide general consultations via email to our customers... at no added charge!

Cordially,
2020:Marketing Communications LLC
Publisher

A Pocket-Reference Media Plan Guide with Lightning Fast Facts On:
marketing consulting . media buying . media plans . market facts . advertising rates

Includes a myriad of concerns, such as:
television advertising . radio advertising . magazine advertising . newspaper advertising . market demographics
ad market trends . tips on wha's hot and what's not . how to maximize bidding
internet advertising . top 100 local market planner . marketing plans . and much, much MORE!!