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What Our Customers Say
  • "I always take it with me to meetings..." - H.G. Partner Media Company
  • "Saves me a lot of time..." - R.G. Account Manager
  • "Very well done, excellent information for those needing information about media and what media costs..." - J.F., Attorney at Law

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The Thumbnail Media Planner is a media research & media cost reference for marketing - media professionals who need to quickly assess the reach, cost, cost efficiency of alternative media plans involving national or top 100 market media. Key publication facts:

Title 2010 Thumbnail Media Planner
Publisher 2020 Marketing Communications LLC
Frequency Published annually, since 2003
ISBN 0978511753
No. Pages 104
Size Pocket book sized (4.25x6.875”)
Date Published January 2010
Ave. Amazon Rating *****

 

Media prices are largely a function of supply and demand. A strong buyer's market for many media will continue in 2010. There will be bargains and also higher priced media. Don't overpay for time and space...check out our exclusive rate forecasts!

 

  • Completely updated data and ad rates from 2009 edition
  • 2010 media market pricing outlook by medium
  • Updated advertising rate forecasts for 2010
  • More social media data
  • More mobile data
  • More non traditional media ideas
  • BRAND NEW: Hispanic market and media information

 

“If I had more time I would have written you a shorter letter,” (Leo Burnett)

We synthesize $1000s in data and hours to bring you a a shorter letter focused on what you should know.

Examples of questions the Planner can help answer:

  • Is the Super Bowl a good media buy? What is the cost efficiency of the Super Bowl vs. Prime time?
  • How do media costs in Chicago compare to those in L.A.?
  • What would it cost to run a newspaper ad in the top XX markets, compared to the cost of other media options?
  • What is the outlook for local television rate changes in 2010 vs. Other media?
  • What are the big audience measurement issues still dogging the industry?
  • Online, why are display ad rates plummeting?
  • Is it time to consider addressing the Hispanic market?
  • Many. many more!
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  • Reap the Benefits of Thumbnail Planning
    We call it a Thumbnail Media Planner because that's what it is: a "short cut" planning tool created by a big agency media director to help you quickly do exploratory plans, quickly evaluate alternatives and new ideas, save time by discarding impractical ideas without zillions of hours of staff work, immediately answer many questions in meetings, and much more. Intelligent use of the Planner can save you and your staff tons of time while improving the quality of your work.
  • Free Support
    If you purchase a Thumbnail Media Planner and have questions about using any of the data in, just email us at thumbnailplanner@aol.com, and we will respond promptly.

    Impress Clients and New Business Prospects with Your Media Acumen! Use the Thumbnail Media Planner!
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